In the 1960s, Bridget Riley evolved a style in which she explored the dynamic potential of optical phenomena. These 'op-art' pieces produce a disorienting physical effect on the eye. 
Op Art captured the imagination of the public and became an influential part of the sixties. The fashion, design and advertising industries were highly influenced with its graphic, sign-like patterns and decorative value. http://www.op-art.co.uk/bridget-riley/
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